Rand-Air enables sales staff to provide strategic support and solutions tailored to South African customers’ requirements
In the age of the fourth industrial revolution and beyond, customers have ready access to a wealth of technical resources at the click of a button. In parallel with this digital awakening, customers’ requirements have become more intricate, causing astute companies to adapt their communication approach and service offering. The role of the salesperson, for example, has evolved from ‘solution-seller’ to ‘strategic partner’, requiring the adoption and nurturing of an entirely new approach and skills set.